Brush Terms of Use
These Terms govern your use of Brush (the "Platform") to book dental appointments with our Partners (dental practices). We’re a booking service only (not medical providers) designed to make dental care accessible. By using Brush, you agree to these Terms. Questions? Email terms@trybrush.com
1. Introduction
Brush Labs Limited ("we," "us," or "Brush"), registered in England, operates the Platform to connect patients with dental Partners for appointments. Our mission is to simplify dental care access with a national booking system. We facilitate bookings but don’t provide dental care. These Terms apply to all users during the pilot phase and future expansions. Check trybrush.com for updates.
2. Eligibility and Accounts
You must be 18+ (or have guardian consent for minors) to use the Platform. Provide accurate details, including health info (e.g., allergies) relevant to treatment. No account creation is required for bookings during the pilot. Use our instant search. Keep any provided contact info secure; you’re responsible for activity.
3. Bookings and Payments
Search and book emergency, general, check-up or cosmetic appointments instantly via the Platform. Available in the pilot areas (e.g., Gloucestershire and Surrey) with no patient fees.
Payments are handled directly by Partners or via the Platform on their behalf. Taxes are managed by Partners.
4. Cancellations and Refunds
During the pilot phase (e.g. Gloucestershire and Surrey, Q3 2025), bookings are passed directly to your chosen dental practice (Partner) after confirmation on the Platform. Rescheduling or cancelling isn’t available via the Platform. Please contact the Partner directly for any changes.
Each Partner sets its own cancellation policy, disclosed before booking as part of their terms, which may include fees for late cancellations or no-shows. Refunds, if any, are at the sole discretion of the Partner and not Brush. We facilitate bookings but do not handle, decide, or guarantee refunds. Partners may waive fees case-by-case.
If a Partner cancels, they’ll typically waive fees, and Brush will notify you to rebook. Statutory rights under the Consumer Rights Act 2015 or Consumer Contracts Regulations 2013 apply (e.g., cooling-off periods for distance contracts, though exceptions exist for urgent health services like dental care if treatment begins with consent).
5. Partner Services and Liabilities
Partners provide dental care, so please disclose health conditions (e.g., gum disease) to them when booking. It’s your responsibility to inform the Partner of any medical conditions that might affect treatment. If undisclosed, neither Brush nor the Partner is liable for resulting injury or loss.
Brush liability is limited to direct negligence in facilitating bookings. We’re not responsible for Partner services, outcomes, or compliance with NHS/private standards.
6. Intellectual Property
Platform content (e.g., booking guides, Brontë’s story) is owned by Brush Labs Limited. Use it for personal, non-commercial purposes only. Reproducing content (e.g., reviews) requires permission.
7. Data and Privacy
At Brush, we prioritise your privacy, especially given the sensitive nature of dental health data. This section outlines what data we collect, how we use it, who we share it with, and your rights under UK and EU law. For full details, refer to our Privacy Policy and Cookie Policy.
7.1 Data We Collect
Personal Data: We collect basic information to facilitate bookings, including your name, email address, and postcode. This helps us match you with available appointments in your area (e.g. Gloucestershire and Surrey).
Health Information (Special Category Data): With your explicit consent, we may collect health related details (e.g., dental history, symptoms like toothache, or allergies) provided during the booking process. This is shared with Partners to ensure safe treatment but is optional and can be withheld unless required by the Partner.
Usage Data: We track technical data (e.g., IP address, browser type) and interaction data (e.g., search terms, booking preferences) to optimise the Platform, particularly during the pilot phase.
7.2 Purpose and Legal Basis for Processing
We process your data to:
Enable bookings and confirm appointments with Partners (e.g., Confident Dental and Love Teeth).
Improve Platform functionality and optimize access (e.g., matching urgent needs to available slots).
Legal Basis:
Contractual necessity (to fulfill your booking request).
Legitimate interests (to enhance service efficiency, e.g., AI triage for gum disease diagnostics, subject to impact assessments).
7.3 Data Sharing and Third Parties
Partners: We share your personal and health data (with consent) with dental practices (e.g., Confident Dental, Love Teeth) for treatment and scheduling. During the pilot, this will be limited to Gloucestershire and Surrey Partners.
Third-Party Services: Data may be shared with Dentally PMS (practice management software) for appointment coordination and secure storage. We also use payment processors with strict data-sharing agreements.
Data Sales: We may share your data with relevant third parties to optimise patient access and support our mission to bridge the supply and demand gap in dental care.
Service Providers: Analytics tools (e.g., Google Analytics) may process anonymised data to improve the Platform, with your consent for non-essential cookies.
7.4 Data Security and Retention
Security Measures: Data is encrypted using industry-standard protocols (e.g., TLS) and stored on secure servers compliant with UK health data regulations (e.g., Data Protection Act 2018, NHS Digital standards). Access is restricted to authorized personnel.
Retention Period: Personal data is kept for as long as needed to fulfill bookings (typically 12 months post-appointment) or as required by law (e.g., 6 years for NHS audits). Health data is retained only with consent and deleted upon withdrawal unless the Partner requires it for treatment records.
7.5 Your Rights Under GDPR
Access: Request a copy of your data.
Rectification: Correct inaccurate data.
Erasure: Delete your data (subject to legal obligations).
Restriction: Limit processing (e.g., pause health data use).
Objection: Oppose data use for marketing or analytics.
Portability: Transfer your data to another service.
Withdraw Consent: Opt out of health data sharing anytime via the Privacy Policy settings.
To exercise these rights, submit a request at privacy@trybrush.com. We’ll respond within 30 days, per GDPR Article 12.
7.6 International Data Transfers
During the pilot, data stays within the UK. For future expansions, transfers will comply with GDPR adequacy decisions or standard contractual clauses, ensuring equivalent protection.
7.7 Cookies and Tracking
We use cookies for functionality (e.g., saved searches) and analytics (e.g., popular pilot areas). See our Cookie Policy for details and how to manage preferences. A consent banner will appear on first visit, compliant with GDPR.
7.8 Complaints and Contact
If concerned about data handling, contact us at privacy@trybrush.com. You can also lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk. For pilot specific queries, reach out to contact@trybrush.com.
8. Governing Law and Disputes
Governed by English law; English courts have jurisdiction. Resolve issues with Partners first. We’re able to assist, but can’t guarantee outcomes. Email contact@trybrush.com for help.
9. Changes to Terms
We may update these Terms as the Platform evolves (e.g., post pilot in 2026). Check the date above or trybrush.com for the latest version. Continued use after changes means acceptance.
10. Limitation of Liability and Disclaimer
The Platform aims to address the 13% of adults unable to book dental appointments and enhance industry revenue (5–10%, £450M+). However, "projections, intentions, and estimates involve risks and uncertainties. Actual performance may differ materially."
No warranty on accuracy – not medical advice. Seek professional care. Save for fraud, no liability for losses from errors, omissions, or Partner actions. See Legal Notice for details.